Usha International set to roll out new products

Company to launch brand for kids and a luxury segment

Hyderabad, May 17

Usha International Limited is on course to a strong growth of over 20-25 per cent this financial year as it expands its portfolio of products spanning fans, sewing machines and other electrical appliances such as Infiniticook Halogen Oven.

New models planned

Rohit Mathur, President, Electrical Fans and Home UPS, Usha International, said the company, which has two manufacturing facilities, has expanded its Hyderabad unit and is on course to rolling out more products from the company stable.

Speaking to BusinessLine, Mathur said the near 8-decade company, with revenue of ₹2,000 crore, is building on its brand presence and a nation-wide network by rolling out of new products across various product categories made by the company and some sourced within India and from China.

The fans business, which constitutes a big chunk of the company’s overall business, is witness to lunch of a number of models under the Striker brand.

The company is consolidating the segment by developing brands for kids, a separate luxury brand and the Striker range.

It has more than 500 models to offer providing a wide range for a customer to select for his specific requirement. Within fans, for the kids, some of them are identified with brands such as Chottabheem, Barbie and Hot Wheels.

Fans business

The Striker range for mass market offers fans in the ₹2,000-2,500 bracket and then there is the E Series. Some of the models are also sourced from China.

The company also exports to over 25 countries in West Asia and Africa, Mathur said.

Over the years, fans too have witnessed a number of changes and has transformed into a high involvement brand.

In the last two-three years, the company has been focussing on a lot of product varieties to meet the specific requirement of the discerning consumers, he explained.

Published on May 17, 2015

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