Premium bike maker Triumph is hopeful of ending this calendar with higher-than-industry growth in India, helped by a slew of superbike launches.

In the first quarter of this calendar year, the British luxury motorcycle maker had witnessed marginal growth, against the industry’s high single digit growth, in the above-500 cc bike segment, at 275 units against 271 in the year ago period. During the period, the industry volume in this category was about 2,424 units, against 2,241 units in the previous year period.

However, the subsequent quarters proved to be better for Triumph, with new launches. In that period, while industry volumes grew 5 per cent to 4,437 units, Triumph’s volumes grew 12 per cent to about 660 units.

“We expect the current growth trend to continue and we hope to end the year with higher-than-industry growth,” Vimal Sumbly, Managing Director, Triumph Motorcycles India, told BusinessLine .

He said the Triumph brand has been quite successful in India, with its strategy working out well. “The year 2016 is an exciting one for us. The key thing is we are launching a series of motorcycles under the Classic brand. We started off with the first set of launches at the Auto Expo and the latest is the global iconic 900-cc bike Bonneville T100, which completes the portfolio,” he added.

The company expects the rollout of GST and the recent repo rate cut to help the industry and boost customer sentiments.

“Our objective is to target those customers who seek value proposition,” Sumbly said, adding that the company is bringing in modern technology to the Classic range by way of new styling and world-class products in an attempt to boost the value quotient.

The latest Bonneville T100 super bike is meant more for the youth of India, as they will be looking for a price point of ₹7-8 lakh with an EMI of ₹8,500-9,000, he added. Triumph has about 16 models across various categories and price points in India.

Related Topics
comment COMMENT NOW