Economy

Kerala voted top destination by Outlook poll

Our Bureau Thiruvananthapuram | Updated on January 31, 2011 Published on January 30, 2011




The State of Kerala has been voted the top travel and tourism destination in India by a poll conducted by the Outlook Traveller magazine.

The ‘Favourite Indian State in Travel and Tourism' award was presented at the Outlook Traveller Awards 2010 function held on Saturday in New Delhi, an official spokesman said here.

The Chief Minister of Delhi, Ms Sheila Dikshit, gave away the award to Dr V. Venu, Tourism Secretary, Kerala, at the function attended by leaders of the country's travel and tourism industry.

Neilsen survey

The awards were decided by a survey conducted by global consumer research company Nielsen among the magazine's readers. Readers were polled through the magazine and the Outlook Traveller website.

“More than 4,000 readers took part in the survey and responded to an eight-page questionnaire to decide on the best destination,” said Mr Vinod Mehta, Group Editor-in-Chief, Outlook Group.

“The online and offline polls agreed with each other; the winners are those our readers chose,” said the Group publisher, Mr Maheshwer Peri.

The Outlook Traveller survey is an authoritative benchmark of consumer preferences in travel and tourism across 17 categories including hotels, airlines and holiday destinations. The awards were given away in all 17 categories.

Honour for state

“Coming from a respected travel magazine, it's an honour. I accept it on behalf of all the stakeholders, the private sector and the Government of Kerala,” Dr Venu said in the acceptance speech.

Kerala had to face the toughest competition in the entire 17 categories of awards, the spokesman said.

Compared to four choices for winners in categories like ‘Favourite Summer Destination' (won by Himachal Pradesh) and ‘Favourite Winter Destination (won by Goa), the readers had to choose from the country's 29 States to decide the ‘Favourite Indian State for Travel and Tourism.'

Published on January 30, 2011
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