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As part of a strategic rebranding exercise, Jet Airways will consolidate its low-fare service products under the JetKonnect brand to simplify the group's service proposition and enhance brand recall, the company said.
Effective March 25 the erstwhile JetLite and Jet Airways Konnect services will operate under the JetKonnect brand. This will enable guests to avail themselves of a single in-flight product in the full service (Jet Airways) and low-fare (JetKonnect) categories.
Jet Airways (India) Ltd and JetLite (India) Ltd will continue as distinct business entities operating under their own airline operating permits. JetLite was previously known as Air Sahara, which Jet Airways acquired in 2007.
JetKonnect will be the dedicated low-fare service with a mixed fleet of Boeings and ATR aircraft to operate on metro, tier-II and -III routes.
JetKonnect will offer Premiere services on certain routes where guests may enjoy service identical to that enjoyed by Premiere guests on Jet Airways. This will be further expanded in a phased manner, Jet Airways said.
Some JetKonnect flights will operate under the S2 code, while others will have flight numbers prefixed by the 9W code. Difference in fares between the premier Jet Airways and JetKonnect will also be reflected on the Web site and all visible communication avenues.
Commenting on the rebranding exercise, Mr Sudheer Raghavan, Chief Commercial Officer, Jet Airways, said, “Given that our low-fare, all-economy product, Jet Airways Konnect has proved to be a successful model, we thought it best to consolidate our product in the low-fare segment with a single brand – JetKonnect, for enhanced brand recall.”
Ticket sale for JetKonnect flights under the 9W code (2000 series) and S2 code (4000 series) will commence from March 20 with travel validity from March 25 onwards. The total number of flights by the Jet Airways group, which currently operates around 600 flights daily with a fleet of 120 aircraft, will remain unchanged.
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