Idea Cellular, the leading mobile operator in Kerala, has crossed the 70-lakh subscriber base in the State. With this, Idea has further strengthened its leadership position both in terms of revenue market share and customer market share.

Reach

Idea Cellular which started its services in Kerala in 2004, is today the highest penetrated mobile network in the circle, reaching out to over 97 per cent of the population. Idea has played a significant role in the development of telephony services in the State by reaching 3,280 towns and villages in Kerala, through an unmatched network of nearly 5,000 sites.

Mr Vinu Verghese, Circe Head – Kerala – Idea Cellular, said the company has constantly strived to cater to the growing communication needs of the people of the State and has constantly grown its revenue market share in the circle, despite a strong competitive environment. With the recent launch of 3G services, Idea is now offering the next level of mobile experience with high speed data, gaming and infotainment services to its over 70 lakh subscribers in the circle.

In a short span of time, Idea's 3G services have now extended to 12 towns with a network of 1,004 sites across the State, he said.

MNP

With the launch of Mobile Number Portability (MNP) in the State, Idea Cellular has witnessed an influx of large number of mobile users who have switched to Idea network which is recognised for better connectivity, superior customer service and a national brand, he added.

Value-added services

Besides providing world class services and strong network connectivity, Idea has been giving its subscribers various opportunities, through varied value-added services, product offerings and other marketing platforms to win amazing prizes including cars, gold, cash prizes and electronic goods, he added.

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