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Accenture has been selected to design, implement and manage a digital transformation strategy for UTI Asset Management Company Ltd.
Under a two-year contract, Accenture will design UTI’s enterprise technology architecture and fast track its infrastructure modernisation, which includes moving certain applications to the cloud and revamping its data security framework; implementing a new marketing automation platform to deliver optimised and cost-effective campaigns to UTI’s existing and prospective clients.
“When used in the right manner, digital technologies like data analytics and marketing automation can help organisations achieve profitable growth,” said Rishi Aurora, Managing Director with Accenture who leads its Financial Services practice in India. “Cost-optimisation initiatives can create investment capacity to drive expansion and growth, while infrastructure modernisation can help create new sources of value. We’re looking forward to our collaboration with UTI as they advance in their journey to a digitally-led future and are excited about what this will bring to millions of retail investors in India.”
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