A 24-hour interactive devotional application iDarshan was launched for Airtel Digital TV customers in partnership with Shemaroo Entertainment Ltd.
The content provider would be Vistaas Digital Media Pvt Ltd. Devotional movies, songs, debates, discussions, pravachans, satsangs, discourses, travel episodes from shrines across the country and pilgrimage information would form the other content. The application is available for a monthly rental of Rs 15.
“The devotional genre is emerging as a key driver for the interactive services category for us, after games and movies,” said Mr Sugato Banerji, Chief Marketing Officer, Airtel Digital TV, Bharti Airtel.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.