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As people take to podcasts and digital audio content, Google has launched audio news broadcasts. All a user needs to do is to ask Google Assistant to ‘Play the news’, and it begins streaming news. Google has tied up with global media houses such as BBC to provide content to users.
“We’re introducing Your News Update, a smarter way to listen to the news, hosted by the Google Assistant. When you say, ‘Hey Google, play me the news’ on any Assistant-enabled phone or smart speaker, Your News Update will begin with a mix of short news stories,” says Liz Gannes, Product Manager (News) at Google.
The news content is chosen at that moment, based on one’s interests, location, user history and preferences, as well as the top news stories at that point of time.
“The audio web is like the text web of the 1990s. At Google, we saw an opportunity to help move digital audio forward by focusing on audio news,” she said.
Users can get tailor-made content by letting the Assistant know what content they would like to listen to.
“Collaborations with publishers from around the world for over two years has helped us imagine the future of audio news, and has reinforced the importance of building a healthy ecosystem for both listeners and publishers,” she said.
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