Dun & Bradstreet unit tapping external clients

T.E. Raja Simhan Chennai | Updated on September 27, 2012

S. Ganesh, CEO

Targets 20% revenue from that stream

D&B Transunion Analytics and Decision Services Ltd is moving out of its parent’s (Dun & Bradstreet, US) shadows.

From being a captive unit to the 170-year-old Dun & Bradstreet (D&B), the Chennai-headquartered company is tapping external customers for orders to convert raw data available with a company into valuable insights, said its CEO S. Ganesh.

The raw data can be in any form and from any source, including social media such as Facebook or Twitter. It should be interpreted using analytics tools to give clients insights on the action to be taken , he told Business Line.

In the next one year, the plan is to have nearly 20 per cent of revenue from external clients. Today, it is nil, he said.

Till a couple of months ago, D&B Transunion, a joint venture between D&B South Asia, Middle East, D&B International and TransUnion, used to provide analytics and technology services to parent companies and their clients globally.

Eyes clients in Africa, W Asia

However, today, the company has tapped clients in Africa and West Asia. Some of the recent client wins include major banks in West Asia such as Noor Islamic, First Gulf, Sharjah Islamic and Abu Dhabi Commercial Bank.

Nearly 400 employees, including a number of bankers, are working in the company’s Chennai centre on products and solutions. The company competes with agencies such as Moody’s, he said.

The credit scoring and rating platforms help banks and financial institutions take logical lending decisions across retail, SME and corporate banking portfolios and therefore comply with regulatory requirements.

For example, the risk analytics solutions help telecom companies quantify customer risk by categorising customers by characteristics and behaviour. The companies can thus select strategies that are less risky, thereby reducing total losses.

Published on September 27, 2012

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