Every problem has digital solution

With increasing internet and mobile usage in India and penetration of digital and social media platform,  every problem has a digital solution was the message that emerged from CII’s DIGITIZE conference in Mumbai on Wednesday.

According to industry estimates, the number of internet users in India has reached 205 million last year with a 40 per cent year-on-year growth, ranking India at the 3{+r}{+d} position. This is marginally behind US with 207 million users and China which currently has 300 million internet users.

With increase in mobile internet users, over 50 per cent of urban internet users’ are accessing the internet daily and the demography includes youth, working men, older men and non-working women, believed CII.

Speaking at the CII’s DIGITIZE Conference, Ninad Karpe Managing Director & CEO, Aptech, articulated how the evolution of computers and internet has changed beliefs of the generations over the last few decade.

 “The advent of digital media is surely going to change the accessibility barriers in education, healthcare and many other social sectors across the globe,” he said.

 He also added that the present elections which have seen a huge impact of social media also highlight how governments apart from the industry see it as a potential medium to reach the masses.

“There are more things digital around us than we can imagine and with this sort of digital integration, whatever our problems we can definitely look at a digital solution for it,” said Arvind Sharma, President, Advertising Agencies Association of India and the chief guest at CII’s DIGITIZE Conference.

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