Freshtohome.com – the Bengaluru based online fish and meat delivery firm -- has announced receiving of an angel funding from Silicon Valley techstalwarts for its expansion plans.

Mathew Joseph, Chief Operating Officer, Freshtohome Foods Pvt Ltd said that the company would utilise the funds to set up a new 60 tonne fish processing plant at Alappuzha as well as expanding its online markets to new geographies. Right now, the company is catering to over 85,000 customers across Bengaluru, Delhi/NCR, Kochi, Thiruvananthapuram, Mysuru and Palakkad with a total sales of six tonnes per day, he said adding that another 20 states would be covered in the next one year.

However, he declined to reveal the exact amount received for funding, saying that it was in “single digit million dollars”.

The company has full control of the supply chain, starting from procurement. At the back end, it runs a mobile app-based market place to buy directly from fishermen. The app based approach to source fish has enabled fishermen to get better prices for their catch and also helped the company to create a unique selling proposition. He claimed that the company neither uses chemicals for preservation nor keeps fish in cold storage.

Joseph, who also runs a seafood exporting business, said that there was a considerable growth in domestic fish consumption in India with nearly 90 per cent relishing fish variants. The domestic market is valued at an estimated figure of $49 billion last year.

With these expansion plans on the anvil, he said the company is aiming to reach a turnover of ₹250 crore by next year from the current ₹37 crore.

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