Girnar Software Pvt Ltd, a leading automobile classifieds company, through its subsidiary CarBay Pte Ltd, has entered into a joint venture with PT Kreatif Media Karya (KMK).

KMK is the digital business arm of PT Elang Mahkota Teknologi Tbk (Emtek), one of Indonesia’s most prominent media and content firms.

Under the partnership, CarBay will have 70 per cent stake in the joint venture and KMK will own 30 per cent, Girnar said in a statement.

The two companies will focus on revolutionising the fragmented automobile classifieds industry in Indonesia by empowering consumers as well as dealers with new-age tools and technology.

The joint venture’s offering, Oto.com, which means “auto” in Bahasa, will act as an intermediary connecting consumers with automobile manufacturers and dealers and would provide consumers with car and motorbike research sections providing exhaustive information about prices, specifications, features, pictures, reviews and road tests of various models. The platform will also allow users to compare multiple models and will provide the latest information with respect to new car/motorcycle launches, price changes and other relevant updates from the automobile industry.

Mohit Yadav, CEO of the joint venture said, “We are thrilled to have Emtek by our side as we embark on this journey. Having them on board will help us strengthen our position and reach a wider audience base. With our tech expertise and Emtek’s network in Indonesia, we are confident that Oto.com will forge a leadership position in the Indonesian market.”

Adi Sariaatmadja, President Director of KMK said,“Providing Indonesian consumers with an intuitive platform to serve their needs for automobile information is critical. Oto.com allows users to browse through a plethora of content on all models offered in the country, thereby, allowing them to find the right car for themselves. This seamless car search tool is a step towards enabling the Indonesian automobile classifieds ecosystem.”

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