Comments
HDFC Bank unveiled its next-gen mobile banking app that offers users effortless access to their bank accounts on the go. The next-gen app allows customers to bank the way that they live.
The launch of this new mobile banking app should be seen as a “first big step” in the bank’s omni-channel strategy and its journey towards transforming itself into a lifestyle bank from a life cycle-focussed bank, Nitin Chugh, Country Head- Digital Banking, HDFC Bank, told BusinessLine .
Chugh said the new platform has been developed in partnership with Dutch-based Backbase, a globally renowned fintech software provider that empowers financial institutions to accelerate their digital transformation.
This new app, which is available in both Android and iOS devices – has a simple, intuitive navigation, and incorporates features such as biometric log-in for enhanced security and access. It also eliminates all financial and technical jargon for users by grouping transactions into three easy-to-understand categories – pay, save and invest.
The new banking app was launched at the bank’s annual Digital Innovation Summit 2018 (DIS) in New Delhi. The Digital Innovation Summit is a marquee event for the bank to showcase and launch innovative products and services that ride on technology.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.