Mobiles & Tablets

HP to focus on premium notebook segment

PTI New Delhi | Updated on January 20, 2018 Published on June 22, 2016

Anneliese Olson, General Manager and V-P (Asia Pacific and Japan) of HP, showcasing the Spectre notebook in Macau, China, in this April 2016 file photo.   -  KV Kurmanath/BusinessLine

Technology major HP today said it is focussing on expanding its share in the premium notebook segment in India that is growing at a faster pace than the overall laptop market.

HP has a 36 per cent share in the premium market as per research firm IDC.

“We are focussed on growing our share in the premium category. That market (premium) in the consumer segment is growing 5 per cent faster than the total notebook market,” HP India Director Personal Systems Business Ketan Patel told PTI.

He added the above $800 notebooks (about Rs 54,000 onwards) comprise about 15 per cent of the total Indian notebook market.

Patel, however, did not comment on the targeted market share.

Worlds’s thinnest laptop

The company, which launched ‘Spectre 13’ yesterday, plans to introduce more devices in the premium category in the coming months.

Touted as the world’s thinnest notebook, HP Spectre is as thin as an AAA battery -- at just 10.4 mm -- and weighs 1.1 kg. It is powered by Intel Core i5 and i7 processors, 8GB RAM and hyperbaric cooling technology that keeps the device cool and provides peak performance. Priced at about Rs 1.2 lakh, the 13.3-inch HP Spectre will be available in India from July 25.

“HP as India’s technology leader aims to make life better, productive and more fun. The Spectre 13 is a beautifully crafted notebook and a reflection of what many millennials aspire to be,” he added.

PC sales fall

The overall PC market in India has declined 7.8 per cent to 1.99 million units in January-March from 2.16 million units in the same period last year as per IDC. Impacted by consumer market softening to an all-time low, shipments fell 20.8 per cent per cent sequentially too from 2.52 million units in the October-December 2015 period.

HP was the leader with market share of 25.1 per cent in the PC market, followed by Dell (23.6 per cent), Lenovo (19.7 per cent) and Acer (11.8 per cent) in the reported quarter.

However, for the year ahead, the industry is up for a period of stability after a volatile 2015 and early 2016 as seasonality factors and various macro-economic indicators look positive.

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Published on June 22, 2016
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