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To showcase the experience of its latest roll out – Lumia 430, Microsoft devices have taken the offline medium via the “Knockout on wheels” initiative. The Lumia knockout van will travel to over 200 cities across the country taking the Windows phone experience to tier 2, 3 and 4 towns for the first time, said T S Sridhar, Director – South, Nokia India, a subsidiary of Microsoft Mobile Oy.
In the first phase of the launch, the van will travel across 200 towns in the South to demonstrate the unparalleled smartphone experience on the Lumia 430, by challenging consumers for a face off between their existing smart phone and Lumia 430. Consumers will be asked to perform the most common operations on Lumia 430 as well as their existing phones to understand the superiority of the Windows Operating System, build familiarity with the Windows phone ecosystem and demonstrate the consistent and uncompromised experience that the Windows OS offers across price points, Sridhar said, unveiling the Lumia 430 dual SIM handset at Taj Vivanta here this afternoon.
Coimbatore rose to emerge as a launch pad for Lumia series with the company introducing the earlier 532 from here. “It was a resounding success,” he said, adding “affordable smart phone segment is growing at an exponential rate with maximum contribution from tier 2 and 3 towns. Tamil Nadu and Kerala are pioneers in teledensity and the rate of replacement is high here.”
Highlighting the features and offer for Lumia 430, he said “though priced at Rs 5299, the experience across devices at different price points ranging from Rs 4000 to Rs 50000 will be no different. It will offer seamless integration with Microsoft services such as Skype, MS Office, have over 2.8 lakh apps with 8GB on-board memory expandable up to 128 GB with SD cards and an additional 30 GB of free cloud storage on MS One Drive that lets the users sync, store, access and share files between this handset and computers, laptops and tablets.
As an introductory offer Vodafone will offer consumers 500 MB of free data per month for 2 months, Mobikwik – the online wallet will offer a recharge cash back of Rs 1000 for payments made via the Mobikwik app (redeemable with a minimum recharge of Rs 200 a month for five months) and RedBus, the online ticketing service provider, offering discounts up to Rs 1500 on bus tickets over six single trips booked through the mobile app
“Such offers will make the smartphone even more affordable,” Sridhar said.
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