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The Indian telecom regulator's tariffs order will impact advertising revenue as well as subscription growth for Indian media companies, according to financial services company Nomura.
The Telecom Regulatory Authority of India (TRAI) had earlier enforced an order that enables capping the prices of television channels and for consumers to choose the television channels they subscribe to.
Brokerage estimated that Zee Entertainment Enterprises’ advertisement revenue growth will be at about eight per cent year-on-year (YoY) in Q4. It expects Sun TV to also report a similar growth rate due to TRAI’s order and competition in the Tamil language genre.
Nomura predicted a five per cent revenue growth for Dish TV in Q4.
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