Now, your mobile camera can merchandise products

V Sajeev Kumar Kochi | Updated on March 12, 2018 Published on March 12, 2018

CamCom app allows instant recognition of any merchandise of which a photo is clicked

Gifto Retail develops an app CamCom that analyses the image and classifies products

The next time you order vegetables and fruits from an online store or from the nearby supermarket, the possibility that an Artificial Intelligence (AI) platform developed by the Bangaluru-based Gifto Retail Technologies played a role in grading and detecting defects in them is very high.

The vendor through AI technology embedded in his warehouse is able to grade and identify rotten ones from the lot at the receiving yard itself without any human intervention. The platform uses the phone camera to analyse the image, classify the product and detect defects.

Ajith Nayar, one of the founders, told BusinessLine that multiple use cases such as product cataloguing, quality control, traffic violation monitoring etc are being explored. They are also working with offline and online stores to integrate visual discovery on their m-commerce platforms.

Currently, a large US-based IT services provider in the travel space is using this to identify dog breeds to make the right choices for the kennels, food, temperature requirements for the pets to be transported from one place to another. Their consumer facing app is having our technology built in for recognition, he said.

Ties up with Flipkart

The B2C model is driven by the CamCom (Camera Commerce) app and is available on Play Store and App Store. It allows instant recognition of any merchandise of which a photo is clicked. The company has partnered with Flipkart as its fulfilment partner and is in the process of signing up with other merchants. This will help popularise Visual Discovery as a serious way to in future, Nayar said.

Co-founded by Ajith Nayar, Umesh and Pramod Solanky, the company is looking at a revenue of ₹2 crore in FY19 and expecting a bulk of this from B2B segment.

India is a country that has routinely jumped multiple generations in technology adoption. The vast majority are unaware of e-commerce or m-commerce, but they all seem happy with their cameras. This behaviour will lead to camera commerce being the preferred option to buy or gift in India in the near future, he added.

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Published on March 12, 2018
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