Panasonic eyes 10% market share in ‘toughbook’ category

Ours bureau New Delhi | Updated on December 13, 2018 Published on December 13, 2018


Japanese tech major Panasonic has said that it expects a 10 per cent market share in the handheld ‘toughbook’ category of devices, in the next three years.

The company is also planning to launch new products and services in the Indian market, and engage more with governmental projects, to grow its revenue share from the country, a top company official told BusinessLine.

“We are supplying a lot to government departments, especially GPS devices, known for their ruggedness and compact size. We see the expansions happening in a lot more areas and our aim is to get at least 10 per cent market share in the next three years,” Hiroaki Sakamoto, MD, Mobile Solutions, Business Division, Panasonic Corporation, said here on Thursday.

However, he declined to comment on the current market share, only saying that it was “very less” right now.

The total domestic market for such devices will be around ₹280 crore, and with projects like ‘Make in India’, the market is expected to grow exponentially in the coming years, the company said.

Launches new products

Panasonic launched two new toughbooks on Thursday — FZ-T1 and L1 with price starting at ₹ 60,000.

With the new products, Panasonic India expects a revenue of ₹75 crore in the category, and aims to touch around ₹100 crore in next two years, Sakamoto said.

The company recently supplied 500 devices to the Geological Survey of India.

“There are various places like Roorkee, Pantnagar and Indore which do not figure in the metros, but have a lot of manufacturing sites and are buying our products. We are in 25 top cities right now in the country and around 90 per cent of the automobile companies have adopted our toughpads,” said Gunjan Sachdev, Senior General Manager and National Business Head – Toughbook.

Published on December 13, 2018
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