Social Media

Facebook explains content it demotes in news feed in bid for transparency

Reuters September 23 | Updated on September 24, 2021

The social media company faces increased scrutiny over how it displays content to users

Facebook Inc on Thursday said it reduces the distribution of certain content including clickbait, posts with “sensationalist” or exaggerated health claims or low-quality videos on its news feed, and outlined its content guidelines as the social media platform faces increased scrutiny over how it displays content to users.

User’s feedback

In a blog post, Facebook said it sought to provide clarity on the content it down-ranks in the news feed, which the company said is based in part on feedback from users.

Also read: Andrew Bosworth to be next Facebook CTO

The post comes after the Wall Street Journal reported last week that efforts to change the content algorithm to boost “meaningful social interaction” ended up rewarding posts without rage or sensationalism.

Facebook said it also demotes content from news publishers that users rate as untrusted in surveys and content posted by pages or accounts that repeatedly violate its rules.

Published on September 24, 2021

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