Spotify preps India launch with T-series content deal

Varun Aggarwal Mumbai | Updated on January 14, 2019

World’s largest music streaming service is gearing up for India launch in the next one month as it signed a global content deal with India’s major music label T-series on Monday.

The deal will see Spotify’s worldwide audience gain access to T-Series’ entire Indian song catalogue including Bollywood and regional movie soundtracks, as well as a wealth of non-film albums and emerging artist content.

With over 160,000 songs, the T-Series catalogue boasts many of the most popular Indian songs recorded over the past 30 years and will be available to all Spotify users from today.

The deal comes after last June’s roll out of Spotify’s Global Cultures Initiative, which included the launch of Indian music hub Desi, now with over 930,000 followers and featuring popular playlists such as Desi Hits.

According to sources, Spotify is less than a month away from launching its services in India. Spotify has already started building a team. Early last year, the company appointed former OLX India CEO Amarjit Singh Batra to head its India operations. Former Google employee Akshat Harbola also joined the company as its head of market operations.

Spotify has at least a dozen employees in its Mumbai office and it is aggressively hiring, as per listings on LinkedIn. Spotify CEO Daniel Ek had announced the plans for the company’s India debut as early as March last year during the company's investor day presentation, ahead of its October listing on the NYSE.

Apart from T-series, Spotify is also firming up licensing agreements with other music labels. The T-series partnership alone will give the company enough fillip to offer a decently large library of bollywood music.

Published on January 14, 2019

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