Remote management solutions provider TeamViewer, which entered India in October 2018, will invest in its Internet of Things (IoT) solutions business that is primarily targeted at small and medium enterprises in the country.

“IoT is an important solution area for TeamViewer. Even before IoT became important, people have been using TeamViewer for a variety of use cases which can fall under IoT,” said Krunal Patel, Head of Business for India and South Asia, TeamViewer. Such use cases can include remote management and control of devices.

Patel said the company would invest in IoT connectivity and applications. However, he did not elaborate on the investment numbers for India.

According to Patel, TeamViewer already has about 100 million downloads in India over the last three to five years. “We already had a huge viral effect of downloads. That gave us the confidence that this is a very good market,” he said.

The company will use both direct and indirect go-to-market strategies to build its business in the country. The direct approach will target enterprises and the government while the indirect approach is aimed at SMEs. “We are getting all globally available products to India,” Patel said. TeamViewer recently launched an IoT starter kit for businesses that can be set up immediately.

The company has three offices in India and begun customer service calls at India time, though technical calls are still escalated to its home base in Germany. Patel also said the company is already witnessing growth in India but declined to share revenue details.

TeamViewer has partnered with OEMs such as Bosch and Dell for their hardware requirements. Their global clients include Philips and agriculture machinery company Trimble, among others.

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