Mobile handset major Samsung is not losing sleep over growing competition from the indigenous players from India or from the Chinese companies that have just begun to flood the market.

“We are not worried about the competition. We are focussed on our products and moulding them to suite the local consumers. The Indian handset market is growing significantly with a double digit growth. The smartphone segment is growing at 20 per cent,” Asim Warsi, Vice-President (Marketing, IT and Mobile) of Samsung India, told BusinessLine .

Samsung’s marketshare moved up to 40 per cent in the smartphone this year so far as against 35 per cent at the beginning of the year. About 6-7 million smartphones are being sold a month in India.

“There is enough elbow room for all players. We are not concerned on how competition is faring. We are trying to offer what the local consumers seeking and what the advances that are coming up in hardware to enhance the offerings,” he said. Warsi is here to launch Galaxy A8, the firm’s 16th mobile phone launched in the last seven months. Priced at ₹32,500, the 4G-enabled phone comes with a 3,050 mAh battery and a MicroSD slot that supports 128GB card.

New 4G handset He said the firm was a forerunner in terms of launching 4G-enabled phones. “As 4G services are being rolled out across the country, we are ready to tap this opportunity. The one we are launching today is the 14th 4G phone in different segments,” he said.

Warsi said the company was sourcing all the phones it sold in India from the two manufacturing facilities it had in India. “We are meeting 100 per cent of our requirements locally,” he said. He, however, declined to comment on the possibility of expanding its production capacities.

On the product line-up for the rest of the year, he said the firm so far released 16 phones this year.

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