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Search engine and mail service provider Yahoo and shopping portal Flipkart have joined hands. Under the partnership, The Yahoo-Flipkart site will be available as the >Shopping tab on the Yahoo India site.
Commenting on the partnership, Gurmit Singh, Managing Director, Yahoo India, said in a statement: “With easy access to Flipkart directly from the Yahoo homepage, we believe that the millions of users who visit the Yahoo network daily will now enjoy not only premium content, but also an exciting shopping experience.”
Says Mausam Bhatt, Sr. Director, Online Marketing, Flipkart: “At Flipkart we are always looking for innovative ways of engaging the customer. Flipkart and Yahoo are both market leaders in their own space – and in a market where people are increasingly consuming content on digital platforms, a partnership like this helps bridge content and commerce to enhance the product discovery and purchase cycle for online shoppers.”
Flipkart has 26 million registered users clocking over 8 million daily visits.
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