Online retailer Flipkart today announced a strategic partnership with Euronet India, an electronic transaction processing and payment solutions, to distribute Flipkart digital gift codes to customers.

“Indian consumers across major banks will soon be able to use their online-banking portals and mobile banking applications to purchase digital codes which can be delivered instantly via their email accounts or through a text message in a secure fashion, using Euronet’s world class electronic transaction processing services,” Euronet said in a statement.

Customers can register on the bank’s website and secure a digital code, which can be used to make purchases on Flipkart. Customers can use the digital codes for gifting purpose too.

“These digital gift codes act as payment instruments for making e-commerce purchases and as effective alternatives to other conventional means of payment. The customer will not just be able to gift these codes, but also use them for self-consumption on Flipkart.com,” the statement said.

"E-commerce is an exploding business category...This solution is now live with one of the largest private sector banks in the country and is expected to go live with a few more over the next couple of months," said Himanshu Pujara, Managing Director of Euronet India.

In India, Euronet provides processing digital content and is working actively with all the mobile operators and direct-to-home providers in the country for rendering services to a multitude of channels.

Mausam Bhatt, Sr Director - Marketing, Flipkart said, "This initiative will not just help in bringing new customers on-board but can also potentially bring greater efficiency and scale in existing operations.”

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