Info-tech

Zensar acquires US-based digital marketing company, Indigo Slate, for $18 mn

Our Bureau Mumbai | Updated on July 27, 2018

Zensar, an RPG company, has acquired US West Coast-based Indigo Slate, a digital marketing focused customer experience agency, for $18 million and deferred payments subject to meeting performance targets over 36 months.

Indigo had revenues of approximately $20 million in fiscal 2018. The addition of Indigo Slate will strengthen Zensar’s capabilities in this fast-growing segment. In fiscal 2017, Zensar had acquired Foolproof Ltd, a UK-based digital experience firm to build its digital services business.

Indigo Slate adds digital marketing expertise in the US, strengthening and broadening Zensar’s US-based customer experience and digital transformation capabilities. Digital revenues have been growing at a 30 per cent CAGR for Zensar and contributed to more than 38 per cent of Zensar’s fiscal 2018 revenue.

Zensar Technologies Inc. will acquire the entire share capital of Indigo Slate, which will be funded by a mix of internal accruals and external debt.

Published on July 27, 2018

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