Axis Bank, India’s third largest private sector Bank, has opened its first All Women Branch in Patna, Bihar.

“Women play an important role in managing household savings and we believe that this all Women Branch will help increase the participation of this segment in the banking industry,” said Rajiv Anand, Group Executive – Retail Banking, Axis Bank.

Axis Bank also offers its mobile app ‘Axis Mobile 2.0’ with high level of personalisation, allowing users to customise their mobile banking experience, depending on the user segment (Youth, Premium& Prime segments).

“To increase customer security, the bank has recently introduced ‘e-surveillance’ facility, a service that allows a 24x7, 365 days Centrally Monitored Automated Security of ATMs. This initiative underscores the bank’s objective of providing advanced security and simplified service to its customers, the bank said.

“The innovative, personalized multi-channel banking experience like Self Service ATMs, Internet banking, Mobile app and social media interface would henceforth be the driving force in our Bank’s Digital strategy,” Anand added.

The bank highlighted there is growth in ownership of mobile and other electronic devices, driving digital banking and over 80 per cent of the transactions to happen through digital channels in FY15.

Axis Bank’s overall market share in mobile transactions stands at 13%, as on September, 2014, the bank statement said.

Published on December 16, 2014