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Bajaj Allianz General Insurance has come up with a new brand identity ‘Caringly Yours’.
Under the rebranding, both the logo and the erstwhile popular tagline ‘Relationship beyond Insurance’ have been changed.
The objective behind adopting the new identity is to reposition itself in the minds of consumers as a brand that protects and cares in great detail about all their financial worries around their most prized possessions - their health, home & content, vehicles, businesses etc.
The underlying philosophy of the brand with this new identity is the belief that no one should compromise on their day to day happiness because their problems aren’t being met with adequate solutions.
Since most of the worries stem from a financial standpoint, the brand envisions to be there as ‘Caringly Yours’ for all its customers by creating ecosystems that protect them against all such everyday worries and problems.
Commenting on the rebranding, Sanjiv Bajaj, Chairman, Bajaj Allianz General Insurance said, “We have been consciously building Bajaj Allianz General Insurance to be truly identified as a customer centric robust insurer. For us, customer centricity is not just a service, but rather a way of being. With our new brand identity of ‘Caringly yours’, we will not only reinforce this message but take it to a newer light”
Tapan Singhel, MD & CEO, Bajaj Allianz General Insurance said that, “We felt that caring about the customers is taken for granted many a times and yet should be the backbone of any service industry.
Be it care at the stage of consideration, purchase, experience, claim or renewal, with “Caringly Yours” our intention is to make insurance a seamless part of the customers lives where they will be able to relate their everyday worries to the product and allied services that we will be able to provide. With this we aim not just to take our service to the next level, but also aim to provide the best customer experience at every touch point”.
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