Max Bupa Health Insurance today announced the appointment of Ashish Mehrotra as its Managing Director and Chief Executive Officer. Mehrotra brings with him over 22 years of extensive banking experience, where his last role was Managing Director and Head- Retail Bank at Citibank.

Mehrotra has held several portfolios at Citibank including Consumer Assets, Business Banking and Mortgage Business. At Max Bupa, Ashish will be responsible for fortifying the company’s position, growing its customer base, enhancing its brand, products and services, strengthening distribution channels and creating long-term value.

Rajesh Sud, Chairman, Max Bupa said, “As we continue to grow at a fast pace, and deliver the finest products and services to our customers, Ashish’s rich cross functional skills and penchant for innovation will help Max Bupa further accelerate its growth momentum, strengthen the value proposition for its customers and realize its vision of becoming the most admired Health Insurance Company in India.”

Ashish’s appointment is subject to requisite regulatory approvals, said the company in a release.

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