Many brands seem to the riding on the popularity of the Indian Premier League (IPL). This season, Myntra made its debut, by partnering with three IPL teams - the Royal Challengers Bangalore (RCB), Chennai Super Kings (CSK) and Mumbai Indians.
In the 13th episode of On the 'business' pitch, Achint Setia, the Vice-President of Marketing at Myntra speaks with BusinessLine's Abhishek Law and shares his views on how the event has helped the company's growth.
Listen to the podcast.
Published on October 30, 2020
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