Many brands seem to the riding on the popularity of the Indian Premier League (IPL). This season, Myntra made its debut, by partnering with three IPL teams - the Royal Challengers Bangalore (RCB), Chennai Super Kings (CSK) and Mumbai Indians.

In the 13th episode of On the 'business' pitch, Achint Setia, the Vice-President of Marketing at Myntra speaks with BusinessLine's Abhishek Law and shares his views on how the event has helped the company's growth. 

Listen to the podcast.