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Many brands seem to the riding on the popularity of the Indian Premier League (IPL). This season, Myntra made its debut, by partnering with three IPL teams - the Royal Challengers Bangalore (RCB), Chennai Super Kings (CSK) and Mumbai Indians.
In the 13th episode of On the 'business' pitch, Achint Setia, the Vice-President of Marketing at Myntra speaks with BusinessLine's Abhishek Law and shares his views on how the event has helped the company's growth.
Listen to the podcast.
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