The second semi-final of the BLoC Boardroom Challenge 2018 was held in Coimbatore on Tuesday. Hosted by BusinessLine on Campus (BLoC) and presented by Indian Terrain Fashions, the event was held at GRD School of Commerce and International Business (GRD-SCIB).

Six teams qualified for the event — two teams from GRD-SCIB, and one each from NIT Trichy, GRG School of Management Studies, PSGIM, and Ramakrishna Engineering College.

The semi-final event was judged by a panel consisting of S Sivakumar, Executive Coach and Trainer, The Falconers; Pratap Singh, Head, Marketing, Elgi Ultra Industries; and Helen Campbell, Professor of Business Communication at GRD-SCIB.

The teams presented their strategies on how a new entrant into the toilet soap segment could make a successful foray into a highly penetrated market.

 

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The GRG School of Management Studies team, consisting of T Arunjunai Maheshwari, N Karthie Priya, SR Harshitha and P Mohana Prithy, were declared winners. The runners-up were Heena Khanna, V Nivetha, Swarna Praba SV and Rishikesh M, from GRD-SCIB.

Case study objective

Jury member S Siva Kumar stressed the importance of being focussed on the business problem and looking at the numbers and allocations under various heads very carefully. Pratap Singh said that, while the winning presentations were largely good, the teams need to understand the objective of a case study thoroughly and provide greater clarity on the top-line numbers.

Campbell pointed out that the teams need to focus on getting their ideas across effectively and with clarity.

The winning team will compete in the BLoC Boardroom Challenge finals to be held in Chennai on September 5.

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