Comments
Agencies belonging to the Mindshare agency network won three golds at the Media Abbys at Goafest 2016 being held here. Mindshare India won two, for its work on Lakme (‘Lakme Lip Pouts in Grazia - Playtime for your Pout) and Lifebuoy (‘Before Iftar Time, It's Lifebuoy Time’), while Mindshare Sri Lanka won a gold for its work on Sunlight, Unilever's laundry brand.
The Lifebuoy campaign was awarded for the ‘Best Use of Integrated Campaign’, while the Lakme campaign was awarded for the ‘Best Use of Newspapers and Magazines’.
The Social Street, a branding, marketing and advertising agency, won two golds, both for its work on Britannia Good Day. The campaigns were ‘Smile to be Surprised’ (Best Use of Outdoor) and ‘The Slide of Smiles’ (Best Use of Ambient Media).
Cheil India, Isobar India, Maxus, OMD, PHD India, were among the other agencies that won gold Abbys in this category. Mindshare India topped the tally with 17 metals. Maxus came next with seven. Lodestar UM and Madison Media bagged six each.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.