NatGeo Explorer looking at Indian schools for growth

Navadha Pandey New Delhi | Updated on July 24, 2014 Published on July 24, 2014

India could be its biggest market, says Vice-President

National Geographic, which has brought its Explorer magazine to India for children, is betting on schools to increase its global footprint and excite students in science.

The magazine had a soft launch about 18 months ago and since then has roped in 55 schools which are using content provided by National Geographic Explorer. The magazine, which is not available on news stands, is only sold to schools and NGOs.

Fran Downey, Vice-President and Publisher, National Geographic Learning, told Business Line, “While India is currently among the smallest markets for us, I see the possibility of it becoming the biggest one day due to the huge student population here.”

Biggest market

At present, US, with about 7 million students using the content offered by National Geographic Explorer magazine, is its biggest market.

The package for Indian schools includes accessing content through an interactive application, content on its Web site, monthly magazines and a teacher's guide.

“What we bring to the table is unique content for teachers and students which is engaging and exciting. You can create scientists only if students are interested in science,” Downey added.

The team has also met education boards such as CBSE and State leaders to tweak or produce content especially for India to match the curriculum, if necessary.

The magazine is also planning to rope in Indian scientists to feature in the magazine or contribute authored articles, Downey said.

Nimish Thaker, India Development Partner, National Geographic Explorer magazines, said, “The content would cost around ₹1,500 per child. Our target is to reach 1 million students across 100 schools by the year end.” In the long-term, Downey said, the aim is to reach 60 per cent of the student population of the country.

Published on July 24, 2014

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