Faced with the onslaught of competition from online retailers, brick and mortar retailers under the aegis of the Confederation of All India Traders will be holding a nationwide dharna on October 31 seeking investigation against online retailers business practises.

CAIT said it will also press for a regulatory authority for retail. CAIT said it will also convene a meeting of brand in FMCG, electronics, IT, mobiles, watches, footwear, spectacles, luggage and apparels to discuss the issue of online retailers of offering huge discounts.

​“We have sent invitations to prominent companies in different segments whose brands are being sold on online portals at a much lower price than offline market​. Now, it is for them to respond to our call since their brand image and business is also getting affected,” Praveen Khandelwal, National Secretary General, CAIT said in a statement.

The dharna will be staged across various states in India.

CAIT had written to Commerce Minister Nirmala Sitharaman to look into the working and business model of e-commerce companies. The Ministry, on its part, said it had received numerous complaints against e-tailers and it would probe into the matter.

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