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Wildlife channel Animal Planet has joined hands with L&T Metro Rail (Hyderabad) Limited (L&TMRHL) to sensitize citizens of Hyderabad about the importance of Tiger Conservation.
Starting February 13, 2019 for a month, Animal Planet & L&T Metro Rail Hyderabad will be running a campaign highlighting the alarming situation of global tiger population in the wild which has fallen by 96 per cent over the last century.
KVB Reddy, Managing Director (MD) & Chief Executive Officer (CEO), L&TMRHL said, “Hyderabad Metro Rail Project is the world’s largest Public Private Project in the sector. Our cumulative ridership has crossed more than 43 million and we are happy that Hyderabad has embraced metro rail as a comfortable, convenient, fast, safe and eco-friendly travel mode."
"L&TMRHL is committed to social causes and initiatives and has been involved in many such activities. When Discovery approached us to join hands with an aim to create awareness about tiger conservation, we readily accepted it as we truly believe in the cause of tiger conservation. This initiative will play a crucial role in ensuring that the citizens of Hyderabad become aware about the alarming situation of decreasing tiger population and be sensitive towards the global conservation project. Our metro rail passengers who travel everyday will learn about the campaign, and I am sure will pass on this important message far and wide,” he said.
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