Coinciding with the first anniversary of Prime Minister Narendra Modi’s ‘Swachh Bharat’ initiative, homegrown FMCG major Dabur India today said it will adopt five villages in Uttar Pradesh and make them ’Open—Defecation Free’ within the current fiscal.

The five villages to be adopted by Dabur India are Nandpur, Nagla Gajju, Naraina, Nidhawali and Domatikri.

Under the programme, the company will ensure that all households in these five villages have toilets. Besides, the 20—odd schools in these villages would get separate toilet blocks for boys and girls, Dabur India said in a statement.

“Our idea is to turn these villages into model villages and offer them a variety of services, from operating health posts to offer vocational training programmes to the youth in these villages”, Dabur India Head — Global Human Capital and CSR, A Sudhakar said.

The company further said that it has also identified five other villages in Uttar Pradesh, six in Uttarakhand and two in Himachal Pradesh for construction of household toilets.

Last year, the company had announced plans to construct nearly 1,000 household toilets as part of the Swachh Bharat mission.

Dabur India said it has already constructed close to 600 toilets under this initiative.

The company has also decided to financially support the poor households in construction of toilets in their homes.

The fund is given to women of the household through an account payee cheque in two instalments, with the first cheque given after the pit is constructed and the second instalment once the entire construction is completed.

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