Kerala Tourism holds first roadshow in China

PTI Thiruvananthapuram | Updated on January 24, 2018

Thousands gather to witness the Kudamattam (changing of parasols) during the Thrissur Pooram festival at Thrissur, Kerala (file photo)

Kerala Tourism has hit the streets of Shanghai with a first-ever roadshow aimed at attracting high-spending Chinese tourists from the world’s largest outbound tourism market.

The roadshow, which comes close on the heels of Kerala Tourism’s first-time participation in Beijing International Tourism Expo (BITE) 2015 last week, was held yesterday, with 70 buyers from the Chinese travel and tourism industry in attendance.

The event at the sprawling Hotel Jinjiang Tower witnessed a huge footfall and a large presence of the mainstream and local Chinese media, a release said here today.

“We were encouraged by the warm welcome China has given us,” said Kerala Tourism Minister A P Anilkumar. “The active presence of the Chinese tourism industry leaders and also the media to cover the event shows their interest and eagerness to know more about Kerala,” he said.

Consul General of India in Shanghai, Naveen Srivastava was chief guest at the event where the Kerala delegation was headed by Secretary, Kerala Tourism, G Kamala Vardhana Rao.

The show also saw the presence of prominent Chinese travel companies, including Ctrip, HH travel, CYTS Tour Cooperation, Shanghai Eastern Air International Travel Corporation and Shanghai Johnson international travel services.

Kerala Tourism had participated in the three-day BITE 2015, the leading Asian travel and tourism fair, where the tourism department had set up a pavilion themed on backwaters and ‘Kalaripayattu’

Published on July 01, 2015

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