The Kerala-based KPL Oil Mills Ltd has launched KPL Sudhi rice bran oil. The product is available in one litre and 500 ml bottles and pouches.

According to senior company officials, demand for rice bran oil is on the rise especially among the youth, thanks to their increased health consciousness. The company has set up new storage tanks and packing machines with highly stringent quality measures to market the product.

With the launch of new brand, the company aims at Rs 200 crore business in the next one year from the current Rs 150 crore. It also caters to the export market of GCC countries andnations in SE Asia, Africa, USA and Europe.

The company, over the past few years, had introduced various other products such as gingelly oil, sunflower oil, virigin coconut oil, and coconut milk powder. It also recently entered the pickles market with six flavours and all the products have received an overwhelming response.

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