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Prasar Bharati's digital channels record 100% growth in 2020

PTI New Delhi | Updated on January 03, 2021

Master’s stroke: Recommendations that Prasar Bharati be answerable to Parliament were swept aside when the broadcasting body was finally set up in 1997   -  VV KRISHNAN

Its mobile app ''NewsOnAir'' adds over 2.5 million users to register over 300 million views.

Digital channels of Prasar Bharati have registered more than 100 per cent growth in 2020, with Pakistan being the second-highest digital audience for Doordarshan (DD) and All India Radio (AIR), the government said on Sunday.

The Ministry of Information and Broadcasting said the channels across Doordarshan and Akashvani clocked over a billion digital views and over six billion digital watch minutes in the year.

“Interestingly during 2020, Pakistan accounted for the second-highest digital audience for DD and AIR content after domestic audience from within India, with the United States close behind,” the ministry said in a statement.

NewsOnAir’s popularity

It said during 2020, Prasar Bharati''s mobile application ''NewsOnAir'' added more than 2.5 million users with the platform registering over 300 million views.

Live Radio streaming broadcasting over 200 streams emerged as the most popular feature, it said.

“Besides DD National and DD News, the other channels in the top 20 digital channels of Prasar Bharati are Marathi News from DD Sahyadri, Kannada programming on DD Chandana, Bangla News from DD Bangla and Telugu programming on DD Saptagiri.

“While DD Sports and Akashvani Sports have created a steady digital following with live commentary, Prasar Bharati Archives and DD Kisan have been steady digital performers featuring in top 10,” the statement said.

Underscoring the substantial digital audience for news from the Northeast, the ministry said Northeast service of All India Radio (AIR) News was also in the top 10, and incidentally crossed the 1,00,000 subscribers’ digital milestone.

“Amongst the most popular digital videos during 2020 are Prime Minister''s interactions with school students, Republic Day parade 2020 and a rare video of Shakuntala Devi from DD National archives, circa 1970s,” the statement said.

YouTube channel for Sanskrit

A dedicated Prasar Bharati YouTube channel for all Sanskrit language content was launched in 2020, wherein all Radio and TV content being produced in the Sanskrit language across DD-AIR nationwide network are uploaded for easy access to viewers, it said.

Radio plays

The ministry said almost 1,500 Radio plays in different Indian languages are available across DD-AIR Network, digitised and uploaded on its YouTube channels.

“Dedicated Mann Ki Baat and Twitter handle saw rapid growth in 2020, with Mann Ki Baat update Twitter handle now having more than 67,000 followers. The YouTube channel has regional language versions of different episodes of Mann Ki Baat,” the statement said.

Educational contents

It said, “Thousands of hours of educational content is now available on our YouTube channels in different Indian languages.” The ministry said rare archival content of great historical value, available only with DD-AIR, is being digitised and uploaded on Prasar Bharati Archives YouTube channel.

“In the public interest, a dedicated team is working on digging out such musical, cultural, political content from thousands of tapes recorded over many decades in various stations of DD and AIR across the country so that the content is available in the public domain with easy access to all for academic and research purposes,” it said.

Published on January 03, 2021

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