Real Estate

Usha International brings Chota Bheem to your city

Our Chennai Bureau | Updated on April 12, 2013

BL13_CHOTABHEEM

Popular characters of the world of children – Chota Bheem and Doraemon entertained fans at Usha International’s Fan Club activity held at Express Avenue mall, Chennai.

The initiative, kicked off in the malls of Delhi NCR, will be organised in famous malls and McDonald’s outlets across India, according to a press release.

Usha International hopes to connect with young consumers through fun activities. The event saw the participation of 1,200 kids in a range of games like spin the wheel, maze games and contests.

The activity encouraged parents and children to take pictures with their favourite cartoon characters and upload them on Usha Fan Club page.

Keeping in mind the popularity of Chota Bheem and Doraemon, the company has come up with a new colourful series fans based on the theme of these cartoon characters. Targeted at the children in the age group of 3-12 years, these fans will be available in various attractive designs across India. Completing the kid’s room décor the collection consists of four models – Chota Bheem-Lado, Chota Bheem-Chutki, Doraemon-Copter and Doraemon-Basketball.

Published on April 12, 2013

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