Sports

IPL brand value rises 7% to $6.8 billion in 2019

Our Bureau New Delhi | Updated on September 26, 2019 Published on September 19, 2019

The Mumbai Indians, the winner of four editions, saw an 8.5 per cent increase in valuation to ₹809 crore -- making it the most valued team.

The Indian Premier League (IPL), the T20 cricket league of BCCI, has witnessed a 7 per cent growth in overall valuation to $6.8 billion in 2019 from $6.3 billion last year, as per the annual brand valuation report by a global advisory firm, Duff & Phelps.

Though, the report stated that in INR terms to growth in brand valuation was higher. “In INR terms, the IPL ecosystem value increased by approximately 13.5 per cent from Rs 41,800 crore to Rs 47,500 crore,” it added.

However, individual franchisee brands saw mixed fortunes, with their brand values increasing or decreasing depending on their on-field performance.

Mumbai Indians with a brand value of Rs 809 crore grew by almost 8.5 per cent from last year and continued to top the charts for the fourth season in a row. Chennai Super Kings, which is on the number 2 spot in brand rankings, saw a massive jump of 13.1 per cent in its brand value to Rs 732 crore.

Varun Gupta, Asia Pacific Leader for Valuation Advisory Services and India Country Leader, Duff & Phelps, said, “As we move into the second decade of IPL, the league has transitioned from being a startup to being a more mature, stable and profitable business. If we go by the recently renewed BCCI and Paytm title sponsorship deal, IPL will be looking for another massive increment when the sponsorship rights are up for grabs in the year 2022.”

Meanwhile, Kolkata Knight Riders and Royal Challengers Bangalore witnessed an 8 per cent decrease in brand value to reach Rs 630 crore and Rs 595 crore respectively, the report added.

Sunrisers Hyderabad, the youngest franchisee in IPL, has made steady gains over the years in terms of its brand value while Delhi Capitals, on the back of its on-field performances this season, saw an appreciation of 9 per cent to its brand valuation.

“This year, Mumbai Indians (MI) and Chennai Super Kings (CSK), continued their absolute dominance with MI winning their fourth IPL title. Their consistent on-field performance has made them fulfil the dreams of their sponsors and advertisers, resulting in a year-on-year increase in their brand value,” said Santosh. N, Managing Partner, D and P India Advisory Services LLP, a member of the Duff & Phelps network.

“On the contrary, Royal Challengers Bangalore (RCB) and Kolkata Knight Riders (KKR) have shed some of their brand value this year demonstrating that big city bases and marquee players are not the only factors influencing brand value; consistent performance on the field also matters,” he added.

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Published on September 19, 2019
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