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TAG Heuer is a brand that is steeped in history, both in sporting affiliations and elegant watch-making. A Swiss watch-making brand since 1860, the brand has created many beautiful pieces through the years. This year, they celebrate the 25{+t}{+h} Anniversary of the Link line of watches, a series whose bracelet style can be instantly recognised. For the creators of this line, comfort on the wrist was of utmost importance and this year, they have added some stunning pieces to the Link Lady line in celebration of this iconic series.
Old ties
The Link series was first launched in 1987, and was originally called the S/el design, standing for sports and elegance. This was a favourite of the late Formula One World Champion Ayrton Senna. The series aimed to bring together two opposites, sports and elegance in its design. The change in brand name to Link took place in 1999, urging customers to take note of the smooth, double S-shaped links in the bracelet. Since then, additions to the series have inspired designers (like Karl Lagerfeld) and customers alike.
To commemorate the 20{+t}{+h} Anniversary of the Link, the Link Calibre S chronograph movement was unveiled at Baselworld 2007. This movement was precise to 1/100{+t}{+h} of a second. But the most dazzling Link Lady watch of all was unveiled at this year’s Baselworld. To match the beauty of the piece, Cameron Diaz was chosen as the new TAG Heuer ambassador.
New look
The inspiration behind the newly designed Link Lady watches showcased at BaselWorld 2012 were pebblestones found along river banks; smooth and rounded with no sharp edges. There was also the need to create an exclusive line for women which was not an extension of the men’s series. From here, the new Link Lady watches were born, of which the Link Lady Diamond Star is the cynosure. As the name suggests, this watch dazzles the eye with its understated brilliance; 192 diamonds totalling 1.35 carats catch the light in all directions. The oscillating weight, which makes a 360degree turn, is larger than the automatic movement which in turn looks like it is floating between the sapphire crystals. The diamonds form stars moving across the galaxy and the entire piece is fitted in 18k 5N rose gold, instantly appealing in its femininity.
This top model is followed by other new, quartz watch-date movement additions to the Link Lady series. A solid rose gold piece with an arresting purple dial and diamond indices is for the woman who loves colour. The more subtle addition is in polished stainless steel with a silver dial. The pieces with Roman numerals on the bezel, diamond indices on the dial and polished stainless steel bracelets are casual and fun. These watches, as well as the Diamond Star, celebrate women in all their beautiful forms.
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