Funny signboards attract tourists in Leh

PTI | | Updated on: Jun 29, 2011

I am curvaceous, Be slow!

It is one of many messages put on signboards along the Leh-Manali national highway here to guide drivers about narrow turns and traffic rules.

The innovative methodology practised by the Border Roads Organisation (BRO), a nodal agency under the Government of India involved in construction and maintenance of crucial road infrastructure for the armed forces in inhospitable and far-flung border areas, has become a major attraction for tourists who come here.

“It is interesting to find such funny boards on roads. These sign boards convey serious messages. I really like the idea,” says Christopher, a tourist.

“Love thy neighbour but not while driving,” another signboards reads.

Roads maintained by BRO are full of such signboards. For 29-year-old software professional Aniket who had come to Leh from Ahmedabad on a motorbike, these signboards act as a rejuvenation after a tiring stint.

“I have come to Leh a number of times. Every time I see these boards, I forget all my worries and laugh freely. These are indeed an innovative approach to teach people about traffic and roads rules,” he said.

‘This is a highway not a runway,’ warns another board asking people to drive slowly.

These boards are visible from a distance of about 200 metres and words are written in large fonts for the convenience of the drivers.

“I am going to suggest officials in my country about this. How do you people get such ideas,” said a Canadian national Maya Taylor.

Published on June 29, 2011
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