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H&R Johnson (India) plans to expand its retail footprint in Tamil Nadu by setting up more consumer experience zones across the State.
These zones will be shop-in-shop retail with three modules – Johnson Arena, Johnson Class and Johnson Xclusiv.
The company is in the process of setting more than 300 of these consumer experience zones across the country over the next two to three years. Out of these nearly half will be in South India. Tamil Nadu will have about 50 per cent of the planned stores in South. H&R Johnson (India) focuses on driving penetration in Tier 2 & 3 markets through its retail expansion, said a company press release.
Customer needs
The release quoting B. Jagannathan, Senior General Manager – South said, “The customer experience zones are at the core of marketing activities. We will focus on providing a wholesome brand experience to the customer rather than just selling products. “Our retail expansion is in line with this customer need."
H&R Johnson also plans to scale up retail footprint with modern retail stores it operates. It now has 54 modern retail stores with large format retail stores called House of Johnson while the smaller format modern retail stores are called Johnson Corners.
The company plans to expand the footprint of House of Johnson stores to over 20 stores during the current fiscal. The modern retail footprint is spread across Metros as well as Tier 2 cities.
The company is upgrading its manufacturing units in Karaikal near Tamil Nadu as well as its Silica JV unit in Andhra Pradesh.
Following a technical upgrade, the Karaikal unit started production of Digital wall tiles. The digital wall tiles being rolled out from the unit are branded as DigiStyle. These are special collections aimed at the discerning choice of the South Indian customer. The technical upgrade at Silica JV will ensure that the company can reproduce designs on Johnson’s Marbonite Slabs through the digital printing technology.
H&R Johnson (India) was established in 1958 and is a pioneer of ceramic tiles in India.
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