How will it be to live in a place where everything from the walls to the floors to the interiors are designed by a luxury lifestyle brand? Italian fashion brand Versaceis all set to enter the homes segment in Delhi after wowing Mumbai.
Versace has collaborated with Delhi-based real estate developer Unity Group to develop luxury apartments in the central area of the Capital. The first-of-its-kind collaboration in Delhi will take luxury to new heights: the company claims the two towers of 23 stories each will be the tallest approved building in the city.
“For the interiors, we have tried to blend Indian elements with the Versace way. The apartments will be modern with quality level at the top. We have taken various elements into consideration which will appeal to the India customers”, said Gabriella Saracino, Worldwide Licensing and Home Division Director at Gianni Versace SpA.
All the common amenities such as the lobby, sky garden, lounge bar and swimming pool will be designed by the fashion house. This is Versace’s second interior designing project in India. Earlier, it partnered with ABIL group in 2016 to provide luxury apartments in Mumbai.
The residential project is expected to be completed in 2022.
Talking about the business aspect of the collaboration, Harsh Vardhan Bansal, Director, Unity Group, said: “Versace will be charging a certain percentage from the sales as well as a design fee. So, there are two types of agreement: one is for designing and the other for branding (that the tower can be sold as Versace residency). A fixed percentage will be paid to them for designing, but for the sales, the charges may vary.”
All the residential units will be 5 BHKs and there will be a total of 160 apartments. However, the group did not disclose the price of these apartments.
“The apartments are all 5 BHKs, but buyers will have the option to customise them. All the amenities are fixed and will be designed by the global fashion house, but for the interiors of the house, buyers will have the option to choose from among fully branded furnishing, partially furnished by Versace or not to take any,” said Bansal.