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Lamborghini’s run of the new Veneno is sold out, though it only made three.
The latest in its tradition of bespoke cars, the Veneno, at $3.9 million, is the fastest, most powerful Lamborghini ever built. At the Geneva Motor Show, where it was revealed yesterday night, Lamborghini CEO Stephan Winkelmann made sure to rev the engine as he drove the car out on stage.
Rest assured, the Veneno, which is named for an infamous fighting bull, sounds like a Lamborghini.
But why build a car for just three people?
“It gives you a high degree of freedom in terms of the design, you can test materials and new technologies, it has a halo effect on the other products,” said Winkelmann. “Last but not least, you’re fulfilling dreams, at least for a few people.”
A carmaker like Lamborghini isn’t immune from the travails of the economy, but sales of high-end cars, like many luxury products, have been surprisingly resilient.
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