World Cancer Day on February 4 is marked across the world with activities and initiatives that raise awareness on cancer, besides calling for better medical interventions and more affordable treatment.

Recently, an Indian Medical Association note, citing a report, said that BRICS countries were losing millions of dollars in productivity to cancer. India recorded a total productivity loss of $6.7 billion because of cancer. Pointing out that about 60 per cent cancers were preventable, the IMA underscored the need for preventive measures.

Cancer cases in India are rising because of the shift in lifestyles. About one million new cases occur in India every year, the IMA said.

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