‘Aadhaar' the unique identification number, will be aadhaar (support) to banks in not just one but three ways. Not only would it reduce the customer acquisition cost (estimated at Rs 150 an account), it would also reduce customer distribution costs and provide banks credible information for credit risk analysis in the years to come.

Participating in a panel discussion on ‘Profitable models for financial inclusion, agriculture and rural development', Mr Rajesh Bansal, Assistant Director-General of Unique Identification Authority of India, said that by 2017, nearly 1.2 billion people in the country would be enrolled under Aadhaar.

As Aadhaar gives enrollers a choice to open bank accounts, Indian banks will have access to 1.2 billion customers in the country by the end of 2017, Mr Bansal noted. With this, 1.2 billion credit histories will be available which will in turn help banks to do better credit risk analysis, he said.

Stating that 11 crore people have already enrolled under Aadhaar, he said 3 crore people are being enrolled under the project every month. Around Rs 3-lakh crore of subsidy transfer opportunity is waiting to be unlocked post-Aadhaar, which dwarfs the Rs 22,000 crore currently being spent under National Rural Employment Guarantee Act (NREGA).

Since 1.2 billion people are expected to get the benefit of Aadhaar in the country, this will be a good KYC (know your customer) for bankers.

Post this panel discussion, Dr Subir Gokarn, Deputy Governor, in his speech, also noted the immense opportunity the ‘financially excluded' offer.

According to a National Council for Applied Economic Research survey, around 42 per cent of the rural household's have financial assets in the form of cash. The same proportion in urban areas is 23.4 per cent. This data, despite being dated (survey was done in 2005), would be of similar proportion even today, he opined.

While he used the reference of ‘know your customer' transition to ‘grow with your customer' strategy going forward for banks. It is very relevant in case of financial inclusion given largely untapped financial savings and other financial products.

(This article was published on November 5, 2011)
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