EMC Corp has edged technology major IBM to become the largest provider in India’s external disk storage market for 2012, according to research firm IDC

The NYSE-listed company’s performance, both in terms of revenues and storage capacity sold, was aided by deal wins in the country’s financial services and e-governance sectors.

EMC’s India market share rose to 29.2 per cent in 2012 from 22.1 per cent (in 2011), while IBM shrunk to 23.8 per cent (27.7 per cent).

Disk storage refers to storage mechanisms where data are recorded by making electronic, magnetic, optical, or mechanical changes to a surface layer of one or more rotating disks.

EMC’s President for India and the South Asia region Rajesh Janey attributes the company’s success in India to a host of factors and specific focus on certain sectors.

“We bet big on the government and the BFSI (banking, financial services and insurance) space,” said Janey.

The company’s storage systems have been deployed in mega e-governance projects such as Aadhaar and Passport Seva.

In 2012, there was a slight compression in India’s external disk storage market, with 10,329 external storage units being sold as against 10,322 units in 2011.

“There is a perceptible slowdown in the storage market due to uncertain economic and market conditions. Companies are being cautious and hence holding back on investments. That does not imply that the needs for such devices are going down,” said Mr Venu Reddy, Research Director, IDC India.

Others decline

Other vendors such as HP, Hitachi and NetApp have also seen a dip in their market share to 12 per cent (13.6 per cent), 6.9 per cent (7 per cent) and 10.8 (11.5 per cent), respectively.

Apart from EMC, Dell is the only player whose market share has gone up year-on-year, to 7.4 per cent from 6.5 per cent.

Reddy said that both EMC and Dell have outperformed because of their ‘focus on specific customers and solutions’.


(This article was published on March 15, 2013)
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