Google Business Photos linked to search engines...Do you have small business but lack enough resources to spread the word across?

Do you have small business but lack enough resources to spread the word across?

Take the online route, using Google’s Business Photos programme that has just begun enrolments.

You can tell your audience how your business entity look like, giving them virtually a 360-degree view.

Before visiting a gadget shop to buy a smartphone, consumers can use business photos to assess and view the product range offered by different various retailers.

Street view tech

Google is using Street View technology to provide a panoramic view of the business activity.

It is not just the interiors and exteriors of the business concern, the hired photographers would also take the images that denote business hours, rate card and menus.

These images will be picked by Google search engine, Google Map results and Google + Local Pages, allowing the Internet users to have peep into your activity when they search for relevant stuff. This, the company said, would give the entrepreneurs more visibility.

“Picking the right restaurant to eat out can be a tough decision, and it’s hard to judge a place based on its written description and reviews. This is why we created this window that allows consumers to see inside a business from their computer or smartphone,” Shailesh Nalawadi, Product Manager - Geo, Google, said here in a press release.

The digital media company has officially opened the programme in India.

In order to get Google Business Photos, entrepreneurs need to Trusted Agency Photographers to capture the interiors of their premises. (The company has simultaneously opened enrolments from agencies to let their staff become trusted photographers).

Before officially launching this programme today, Google worked with several businesses to pilot this programme with restaurants, bars, retail stores, showrooms and boutiques.

kurmanath.kanchi@thehindu.co.in

(This article was published on February 27, 2013)
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