Comments
US-based apparel brand Geoffrey Beene LLC has entered into a licensing pact with Arvind Retail to manufacture and market its men's apparel and non-apparel products.
Under the agreement, Arvind, will have the rights to produce and market Geoffrey Beene products for its own retail format, Megamart stores, including franchisee operated Megamart branded stores, as well as wholesale in India.
Mr J. Suresh, Managing Director & CEO, Arvind Lifestyle Brands Ltd & Arvind Retail Ltd said, “Geoffrey Beene, with its unique design signature will bring a new dimension to formal dressing in India. The brand will substantially improve the value of our offerings in Megamart.”
The initial term of the licence agreement is through 2021, with renewal options that would extend the term through 2031.
The products includes tailored clothing, dress shirts, sportswear, jeans, innerwear, neckwear, footwear, belts, gloves, wallets, bags, backpacks, caps, briefcases, watches, sunglasses, scarves, handkerchiefs and cufflinks.
Comments
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.